Map · Establishments · ValueMart

An establishment in Harmon

ValueMart.

The store opens on a Tuesday in a strip mall where something else used to be. The sign goes up at six in the morning. The grand opening is the following weekend. The aisles are narrow on purpose.

— The Honest Woman, chapter eight

The store.

ValueMart is the small-format discount chain that operates two locations in Harmon, one in the strip mall on Route 9 near the off-track-betting parlor, one in the Flats on Cass Street four blocks south of the plant. Each store is about ten thousand square feet. Each store has, behind the cash register, a single staff member who is also doing the truck unload, the shelf restock, and the mop. The fluorescent in the back of the Route 9 store has flickered since 2022.

ValueMart is, in the world of the books, the third retail layer of Harmon, below the Supercenter in selection and quality, above the kind of dollar store the town does not yet have. It opened the Route 9 location in 2017 and the Flats location in 2021. It is the kind of store that opens on a Tuesday in a storefront something else used to be: the Route 9 store was a video-rental place until 2009 and a tax-prep office until 2016; the Flats store was a furniture rental until the year before it became ValueMart.

What it sells.

Pantry staples, canned goods, pasta, cereal, store-brand bread, eggs, the small dairy case at the back. Cleaning supplies and paper goods. Personal care: shampoo, toothpaste, deodorant, off-brand cosmetics. The OTC-medication shelf with the four kinds of pain reliever and the children’s Tylenol that is sometimes there and sometimes not. Cheap kitchenware, plastic bins, batteries, extension cords. Snacks and candy at the registers, heavy on impulse. Pet food in the entry-level brands.

Seasonal merchandise rotates through a single aisle and dominates the front of the store for three weeks at a time: Halloween costumes in October, Christmas wrap in November and December, Valentine’s chocolate in February, Easter baskets in April, school supplies in August, then back to Halloween. The cycle is the store’s genuine personality.

What ValueMart does not carry: fresh produce, fresh meat, prescriptions, lumber, paint mixing, tools beyond a thirty-piece screwdriver kit, gasoline, and any item that requires staff explanation.

The overlap.

Light bulbs, batteries, extension cords, basic cleaning supplies, snow shovels in season: at ValueMart, at the Supercenter, at HomePlus, and at Haskell Hardware. ValueMart is, for most of these, in the middle, not the cheapest, not the worst. ValueMart’s value proposition is not price; ValueMart’s value proposition is the five minutes the Route 9 store saves a customer over the trip across town to the Supercenter.

What ValueMart has that no one else has: the location. There is no big-box in walking distance of the Flats; the Flats ValueMart is the closest store of any kind to about six hundred households in the south end of town. What ValueMart does not have: the depth, the freshness, the staff, or the gas-points discount.

What the store is in the books.

ValueMart is the store the books send their characters to when money has, quietly, gotten tight. Sarah Marsh, in the chapters after the Thursday before Thanksgiving in The Good Father, shops at the Route 9 ValueMart for the first time in her marriage in chapter twenty-seven. The book does not editorialize on this. The book gives the reader the receipt and lets the receipt do the work: store-brand bread, store-brand cereal, the off-brand of laundry detergent she has, until this week, refused to buy.

The Flats ValueMart appears in The Honest Woman, in the chapter after the report is filed and Tom is cut. It is the store Ruth’s sister Mae goes to on Ruth’s behalf, in the May the book is otherwise about. It is the only retail interior the book lets Mae enter without comment. The book’s economy of attention says, in this case, that the store is the comment.

ValueMart is, in the books’ quiet accounting, the storefront on which a household’s financial weather is most legible. A character’s appearance there is a chapter of exposition the prose does not need to write.